OnTheRecord: The power of personal branding

A strong brand identity, in any sector, allows a company to promote its key messages and reach out to customers more effectively than without one. But what about branding for estate agents, rather than just agencies? Should an agent focus on a personal brand as well as a company brand and does it really make a difference? In the final podcast of the season, OnTheMarket Chief Executive Jason Tebb is joined by Daniel Daggers, former Partner of Knight Frank’s Private Office and founder of DDRE Global, to discuss the importance of personal branding and technology in the sector.

Daniel, who is also widely knows as 'Mr Superprime', talks about is hobbies and interests away from work, his recent experience competing in the Maccabiah Games, shares insight into the greatest challenges of his career and offers advice for the next generation of agents.