OnTheRecord: Keeping pace with the latest advances in property marketing

Recent digital innovations such as automation, artificial intelligence and virtual reality are having a major impact on how larger real estate businesses market their properties. Whilst many larger agencies and housebuilders have been quick to embrace these new technologies, there are still a significant number of smaller operators that have yet to take advantage. We speak to Matt Fleming, Founder and Executive Chairman of property marketing powerhouse AF Oliver, about how agents can optimise their marketing strategies to stand out.